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'雀巢注資美知名咖啡館“藍瓶子”積極拓店'

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'雀巢,注資,知名,咖啡館,藍瓶子,積極,拓店,專業,咖啡,交'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 據《彭博》報道，雀巢公司 Nestle （NSRGY-US） 將以 5 億美元獲取約 68% 的 Blue Bottle （藍瓶子咖啡，BB） 咖啡館股權，這也象徵著 BB 預估市值爲 7 億美元。 據瞭解，創立約 15 年的 Blue Bottl'

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'2017-09-15 12:30:32'

'2017-09-15 12:31:22'

'108565'

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NULL

'<img alt="" src="/uploads/allimg/170915/3-1F915123112303.jpg" style="width: 680px; height: 453px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
<br />
<div>
	　　據《彭博》報道，雀巢公司 Nestle （NSRGY-US） 將以 5 億美元獲取約 68% 的 Blue Bottle （藍瓶子咖啡，BB） 咖啡館股權，這也象徵著 BB 預估市值爲 7 億美元。</div>
<div>
	&nbsp;</div>
<div>
	　　據瞭解，創立約 15 年的 Blue Bottle 目前設立了 40 間分店，由加州慢慢拓展全美的 BB 以新鮮咖啡豆和時尚店面而出名。同時，也從摩根史丹利 Morgan Stanley （MS-US）、Fidelity、歌手 Bono 等融資了近 1.2 億美元。</div>
<div>
	&nbsp;</div>
<div>
	　　消息指出，這次融資對雙方都有益，BB 可獲取龐大資金，而雀巢則是擁有了較時尚的品牌。雙方共同申明宣佈今年年底將開啓 15 間分店，而目前拓展的城市爲洛杉磯、紐約、華盛頓 DC、及日本東京。</div>
<div>
	&nbsp;</div>
<div>
	　　此外，雀巢雖然全球第一名的封裝咖啡地位還在，但近期遇到 JAB Holding 旗下 Keurig 及 Peet&#39;s 品牌的威脅。雀巢的快速簡易咖啡 Nespresso 目前也希望突破 Keurig 在這塊市場的領先。BB 有在亞馬遜 Amazon （AMZN-US） 旗下全食市場販賣一款咖啡冷飲，而也希望其咖啡豆能儘快在全食市場裏販賣。</div>
'

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'雀巢,注資,知名,咖啡館,藍瓶子,積極,拓店,專業,咖啡,交'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 據《彭博》報道，雀巢公司 Nestle （NSRGY-US） 將以 5 億美元獲取約 68, 的 Blue Bottle （藍瓶子咖啡，BB） 咖啡館股權，這也象徵著 BB 預估市值爲 7 億美元。 據瞭解，創立約 15 年的 Blue Bottl'

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